Telenet UCI World Cup Overview

The 3-day Jingle Cross Cyclo-Cross Festival September 28th-30th, 2018 in Iowa City is the largest cyclo-cross event in North America. Our marquis event is the Telenet UCI Cyclo-Cross World Cup, the second leg of a 9-race global cyclo-cross series featuring the world’s best bike racers. The World Cup is televised globally and governed by the Union Cycliste Internationale (UCI), the same governing body as the Tour de France. Nations select athletes to represent their country the same way Olympic athletes are chosen. Jingle Cross is the most famous North American cyclo-cross event with more World Cups than any other location. Our 2017 World Cup broadcast audience was 11.71 million television viewers in primary and secondary coverage and was seen in dozens of countries (Nielsen) including the US broadcasted by the NBC Sports Network. 

Cyclo-cross is a thrilling spectator friendly bike race on many types of terrain. It has big climbs, steep descents, grass, mud, sand, dirt and even snow in winter months. Cyclo-cross differs from traditional bike racing with obstacles that force riders off the bike making them run carrying their bike. Courses are 2.5-3.5 km per lap, no two courses are the same, and weather can play a major factor. The men race for 60 minutes while the women frace for 50 minutes in completely separate races. Tires can flat, bikes can break, or just get too muddy to ride. There's even a pit with mechanics and pit crew. It's a bike race, steeplechase, and NASCAR all rolled into one. To get a better understanding of cyclo-cross, watch our 5 min video “Welcome to the New Age” on this page. You can also watch the full televised broadcast of our 2017 World Cup to see the excitement and the many ways we increase the brand exposure of our partners:

                              Men’s 2017 Iowa City World Cup: https://www.youtube.com/watch?v=1o1Y1CLgybM

                              Women’s 2017 Iowa City World Cup: https://www.youtube.com/watch?v=DTvDjo7Bjgk

In addition to the World Cup, the 15th annual Jingle Cross has a tremendous number of additional activities, entertainment, and events drawing thousands of registrants and 15,000-20,000 spectators from all over the US;

  • 2 Globally Televised UCI World Cup Cyclo-cross Races
  • 4 additional UCI Pro cyclo-cross races
  • 58 amateur cyclo-cross races
  • Gravel Grinder Race
  • Northtowne Cycle and Fitness Krumpit Klimb Uphill Bike Challenge
  • 3 Cyclo-cross Relay Races
  • Mid West One Single Speed Speedo SpectacularEvent
  • Kid’s Race with the Grinch
  • Doggy Cross – a hilarious event for you and your pet
  • Kid’s Play Zone with face painting and bouncy house
  • VIP Experience during the World Cup which includes beer, wine, and lunch
  • Friday Night DJ Party while the Pro’s Race
  • Jingle Cross Music Festival
  • Cycling, Fitness, and Retail Expo
  • New Specialty Food Vendors
  • New World Cup Wine Walk
  • ...and saving the best for last, The Deschutes Brewery Beers and Gears Celebration

Welcome to the New Age

Highlights of the 2016 Telenet UCI Cyclo-Cross World Cup in Iowa City, Iowa. Film by Keith Walberg.